After partnering with SoundCloud, Splice partners with African music streaming service Boomplay

Music creation platform Splice has partnered with African music streaming service Boomplay.

The deal will see the two companies introduce a new series of Afrobeats sample packs and artist collections, called “Beyond Afrobeats”.

The series will also include a Beat Battle hosted by award-winning Nigerian producer, Sarz.

Splice’s collaboration with Boomplay marks the music creation platform’s second music streaming partnership in six months.

In October, Splice partnered with SoundCloud to launch an emerging artist program called Nova.

Splice, which claims to be used by over 4 million people, offers a library of over 2 million sounds, samples and plugins.

Splice notes on its website that Boomplay has 69 million monthly active users, adding that it is both “the largest and fastest growing music download and streaming platform”. fastest growing in Africa”.

He adds that Boomplay’s catalog includes more than 72 million titles thanks to more than 4,000 partnerships with both international and local labels and distributors.

Boomplay is jointly owned by two major Chinese companies, Transsion Holdings NetEase as part of their JV Transsnet Music Limited.

According to Boomplay and Splice, their partnership will allow “new entrants” to the music industry to compete in the “Beat Battle” competition using sounds from Nigerian producers such as Mystro, LeriQ and Dunnie.

The companies also say contestants will have access to various promotional resources such as in-app visual ads, playlists and more through the Boomplay and Splice platforms.

The call for submissions begins today (April 25) and registrations will close on May 2, 2022.

“As a key player in Africa’s growing music ecosystem, Boomplay will continue to seek partnerships and initiatives to recognize and showcase African talent and their music.”

Tosin Sorinola, Boomplay

“We are truly excited to partner with Splice to provide existing and emerging talent with access and resources that will bring their creative vision and aspirations to life and help them reach a global audience,” said Tosin Sorinola, Director of artist and media relations at Boomplay.

“This relationship offers artists the opportunity to showcase their craft, enabling creative innovation and collaboration that can move the industry forward.

“As a key player in Africa’s growing music ecosystem, Boomplay will continue to seek partnerships and initiatives to recognize and showcase African talent and their music.”

“The Splice partnership with Boomplay and our Beyond Afrobeats Genre campaign is just the beginning as we build with our creators and global partners.”

Kehinde Hassan, splice

Kehinde Hassan, Director of Global Music Culture at Splice, added, “At Splice, we cover many genres; we have become a place of discovery. As I am Nigerian-American, watching West Africa grow in music with Afrobeats and beyond is liberating.

“The Splice partnership with Boomplay and our Beyond Afrobeats Genre campaign is just the beginning as we build with our creators and global partners.”

In March last year, Boomplay and Universal Music Group entered into an expanded agreement to license UMG’s global music catalog from 7 to 47 countries on the African continent.

Splice, hired Grammy-nominated producer Kehinde Hassan as director of global music culture in May last year.The music industry around the world