The craze for wonderful background music, perfect for studying or relaxing, has spawned popular YouTube channels, streaming playlists, and even AI-powered apps. AiMi – which is now rolling out a major update to its generative music service – sits squarely in the latter camp alongside its peers Endel and Brain.fm. Just over a year after its debut, the app for electronic music fans is launching a new interface that gives listeners six endless mixes to choose from. Their tracks, including Serenity and Chill and Deep, give you an indication of the type of meditative, lo-fi and deep house rhythms on offer.
So how does an AI-powered music app work? In the case of AiMi, you press play to listen to a continuous music stream, including real tracks, generated by artificial intelligence. Whereas previously you could adjust the tempo of the mix using an energy scale from 1 to 10, the service now uses a thumbs-up / thumbs-down function to find out your preferences.
AIMI has also dropped its paid subscription and is now completely free. The company claims its platform is powered by a team of in-house artists, including producers Knobcult, Blond: ish, and DJ Monarke. But, so far, he hasn’t revealed any prominent collaborations with pop stars, unlike the competition. Take rival Endel, the $ 60-a-year background music service already released an AI Lullaby with original music and vocals by electronic artist Grimes.
However, with a major funder in AiMi’s corner, a reputable guest spot might not be overkill. The app is represented by Shore Fire, a pop culture PR giant whose clients include Grammy winners and Rock and Roll Hall of Fame inductees. The agency also handles advertising for the NFT OneOf platform backed by Quincy Jones, whose early partners include Doja Cat and John Legend.
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