Music production

American music production company Yessian turns 50 – Asbarez.com

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Yessian celebrates 50 years as one of the oldest music production companies in the United States.

FARMINGTON HILLS, Mich.—From Rock and Roll Hall of Fame inductee Bob Seger’s performance on a March 2021 episode of “The Simpsons” TV show, to Cadillac’s “Scissorhands”/Winona Ryder commercial during the National Football League biggest professional football game of 2021, Yessian music production company 50and year of activity continues its pioneering work.

The company provides sound to the most well-known brands in advertising, film, television, games and theme parks and has customers around the world. Earlier this month, Yessian received two Gold Awards at the 2021 American Advertising Awards in Los Angeles for Detroit Youth Choir “Glory” which was recorded on location in Detroit and in the studio, and “Unregistered” by Vistaprint advertising. Other notable recent projects by Yessian include sound production for the Hudson Yards observation deck in New York, the theme park ride ‘Flying Over Indonesia’ at Trans Studios Bali, and the ‘Ivory Keys’ commercial. by Lincoln for the 2021 Grammy’s with singer-songwriter John Baptiste.

The Farmington Hills, Michigan-based company is considered one of the oldest commercial music production companies in the United States, with a reputation for continually expanding both regional and technological reach. For a company timeline, images and audio click here.

Founded in 1971 by award-winning songwriter Dan Yessian, the company began in a 300 square foot bait shop in Metro Detroit. Yessian’s early success creating jingles for companies such as Whirlpool, Dodge, Ford Motor Company and Frigidaire, as well as music for television shows such as “Sesame Street” and “The Electric Company”, led to the creation specially designed studios. Since working alongside his two sons Brian Yessian, COO, and Michael Yessian, COO, Dan Yessian has been able to grow the business into a global company with producers, composers, music supervisors , research creators and recording artists creating groundbreaking and award-winning works. -its winner. The company has additional locations in Los Angeles, New York and Hamburg, Germany, totaling 20,000 square feet of studio and office space.

“I was an English teacher with a dream: to make music. I left teaching at Detroit public schools to start creating jingles in a small space I rented for $50 a month, and luckily I was embraced by the Detroit advertising community,” says Dan. Yessian, who was inducted into Adcraft’s Hall of Fame in 2018. “Now, with my sons, who have taken the business to a level I never could have imagined, and with an exceptionally talented team, our Current scope of work includes music for theme parks around the world as well as network television and global advertising for Fortune 500 companies. Our business is telling stories and experiences through sound, and every year , we continue to take new steps.

Notable in that work was a project that took Yessian’s team to Abbey Road Studios in London, England, where Gershwin’s “Rhapsody in Blue” was rearranged and recorded for a United Airlines commercial; and in Changsha, China, for creating the audio to accompany a 5D Theater Experience film celebrating the birthplace of Chinese pottery. Yessian was also invited to provide sound for One World Observatory, which opened in 2015 on the site of the former World Trade Center in New York; and in 2019, the company created a 360-degree audio experience for the band Aerosmith’s Las Vegas residency.

A brief list of the company’s clients over the years includes Disney, RAM, Budweiser, Macy’s, United Airlines, Walmart, Coca Cola, L’Oreal, McDonald’s, Porsche, Nintendo, Proctor & Gamble, Mercedes-Benz, Samsung, Bosch, NBC (“Sunday Night Football”, “The Voice”, “America’s Got Talent”), ESPN (College Football, Major League Baseball), Disney Channel, HGTV, Lifetime, PBS, US Navy and US Air Force among others countless others.

Yessian is a global collective of producers, composers, music supervisors, creative researchers and recording artists. With six full-service recording studios, including a licensing and music research division, the studio offers a complete source for music, sound design and soundscapes. This powerful combination has enabled Yessian to recruit some of the world’s best-known brands in film, television, advertising, games and theme parks among its customers. For more information about Yessian, visit website.


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