In addition to focusing on hardware, Apple in recent years has steadily invested resources to improve service revenue. In 2018, she acquired Shazam, a popular app that can quickly identify a song in seconds while listening to a music video.
Now the Cupertino-based company has bought another similar app, Primephonic, which is known for its classic song streaming service.
Primephonic offers simple search and navigation features optimized for classic premium sound, in addition to detailed contextual details about directory and recordings. Customers also receive a playlist of songs handpicked by experts.
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical music lovers. Together we are bringing great new classic features to Apple Music, and in the near future we will deliver a dedicated classic experience that will truly be the best in the world, ”said Oliver Schusser, Apple vice president for Apple Music and Beats.
Primephonic has announced that it will stop taking new subscribers with immediate effect and that the app service for existing subscribers will also be taken offline on September 7.
Apple has confirmed that it will bring a dedicated classical music app in early 2022 for niche music enthusiasts.
By then, current Primephonic subscribers will receive six months of Apple Music for free. Users will have access to over 75 million songs, including hundreds of thousands of classic albums, all in high-resolution lossless audio and with Spatial Audio support.
Get the latest news on new launches, gadget reviews, apps, cybersecurity and more on personal technology only on DH Tech.