Music streaming

Apple Music streaming record reportedly shattered by Kanye’s ‘Donda’ event

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Kanye West’s latest Apple Music streaming event crushed previous live streaming events, drawing in around 3.3 million viewers.

On July 22, Kanye West hosted a worldwide live listening event for the premiere of “Donda,” his still-unreleased tenth studio album. The sold-out event took place at Mercedes-Benz Stadium in Atlanta.

The event was broadcast live by Apple Music, allowing fans to tune in and preview the album ahead of its release. According to TMZ, the event drew 3.3 million viewers. Kanye arrived late, didn’t speak to the crowd of 42,000 who attended the live event, and left as soon as the album stream was over.

The previous record, held by Gucci Mane and Jeezy during their battle of Verzuz, was 1.8 million views.

Kanye’s album was supposed to be released the day after the event, but, as expected, was missing from Apple Music the next day. The album is now slated for release on August 6, and the event will be returning for fans to watch again if they wish.

Kanye is known for his eccentric demeanor. In 2018, the rapper and fashion mogul claimed his clothing company YZY was a non-profit subsidiary of Apple.

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