CUPERTINO, Calif. (Reuters) – Apple Inc. on Monday launched two new MacBook Pro models powered by new internal Apple silicon chips, along with a new generation of its AirPod wireless earbuds and a music subscription service of 5 $ per month.
The new MacBook Pro laptops with 14-inch and 16-inch displays are powered by the new chips. The models eliminated the “Touch Bar” that Apple fans had complained about and restored several connectors – including the company’s “MagSafe” power connector – that had been missing in recent years, angering some users. of the society.
Apple said the 14-inch model will start at $ 1,999 and the 16-inch model will start at $ 2,499. Both computers will start shipping next week, Apple said.
Apple’s two new high-powered chips are called M1 Pro and M1 Max. The chips are said to perform better than the company’s previous M1 chips, but do so using less power than competing chips from companies such as Intel Corporation and Advanced Micro Devices, Inc.
Johny Srouji, senior vice president of hardware technology at Apple, said the M1 Max chip consumes up to 100 watts less than other high-end laptop chips, resulting in better battery life. drums.
“It’s the most powerful chip we’ve ever built,” Srouji said of the M1 Max.
Before Monday, Apple’s most powerful laptops relied on chips from Intel. The company has already placed a first-generation M1 chip designed in-house in some MacBooks as well as in its Mac Mini and iMac desktops.
Meanwhile, Apple’s new AirPods are sweat and water resistant for use during workouts and will have some sound features previously found in high-end AirPods Pro, Apple announced at the event. launch. Apple said the new AirPods will cost $ 179 and start shipping next week.
Apple’s new AirPods are available to order online in the United States and more than 26 other countries and regions starting Monday. The headphones will be available in stores from October 26.
Add-on devices such as AirPods tend to be big sellers during holiday shopping periods and have become one of Apple’s fastest growing categories, with its home and accessories segment increasing by 25%. % to reach $ 30.6 billion in Apple’s fiscal year 2020.
Shares rose about 0.8% on Monday afternoon.
Copyright Thomson Reuters 2021.