A Robbie Williams-backed UK music streaming company that exploded during the lockdown is on its way to becoming the ‘Netflix for Music’ with the launch of its new, free ROXi TV Music app.
Robbie, 47, was one of a host of top stars – including Kylie Minogue – to support ROXi as celebrity curators and shareholders.
ROXi’s new TV Music app will let millions of Brits stream every music video, album and song with 70 million tracks and all the latest releases, exclusive music video channels, sing karaoke and play games music for free.
With the launch of the new app on Sky Q, Fire TV, Android TV and Google TV on compatible Sony Bravia, Panasonic, Philips, Toshiba TCL, HiSense and Shield smart TVs and set-top boxes with Samsung TV and more to follow soon .
The free TV Music app is giving over one million ROXi karaoke microphones worth £ 29.99 to new users to sing along to the 140,000 karaoke tracks on ROXi.
The demand for TV apps like Netflix and Disney + has never been higher, amplified by the global pandemic, with millions of families spending more time together at home. These other new TV apps have focused on TV and Movies, but now ROXi also offers unlimited streaming of music videos, karaoke and music games to the TV.
The TV service was developed by UK serial entrepreneur Rob Lewis who previously launched the world’s first mobile music streaming service with global music rights to Omnifone in 2007.
Grammy-winning artist Sheryl Crow and Britain’s Got Talent judge, singer and presenter Alesha Dixon also support the British company.
ROXi is one of only 10 companies in the world to hold global music on demand rights with Universal Music Group, Sony Music Entertainment, Warner Music Group, Merlin and other leading music labels and publishers.
ROXi offers TV users unlimited music video streaming with a catalog of over 70 million music recordings, including all original music videos, albums and songs, constantly updated with the latest versions.
Karaoke fans can have fun singing the 140,000 traditional ROXi karaoke and “Karaoke With The Stars” sing along to tracks, sing duets with their favorite artists or test their musical knowledge with the musical game “Name The Song” by ROXi.
Lewis, who is the CEO of ROXi, said: “Television is at the heart of home entertainment and now is the time for music to join film in this revolution of Smart TV applications.
“We provide free music videos, karaoke and games in homes through a TV Music app, so millions of homes can enjoy music videos together, sing, dance and play together.
“When creating their music, most musicians hope that their work will be experienced by people together, not just listened to alone on headphones.
“Yes, it’s great to enjoy music when you’re on the go or on the go, but it’s even better when it’s enjoyed together on a TV as a music video – that way we feed off the music. emotional reactions of each to the audiovisual experience.
“This next revolution in digital entertainment is about the shared experiences that unite friends and family.
“The launch of our new TV Music app is just the start. We have a series of new innovations and exciting ROXi experiences planned for the future, ”concludes Lewis.
New research published and commissioned by ROXi to coincide with the launch of the TV app found that 83% of Britons now use smart TVs, with over 60% of those households admitting they have increased their use of their TVs intelligent during locking.
Data shows that before COVID, the average number of hours spent watching smart TVs in the UK was four and a half hours a day, rising to over six and a half hours a day during times when life was affected . by coronavirus concerns.
The use of TV apps like Netflix and Disney + has exploded in recent years with 55% of Britons signing up to use streaming video-on-demand entertainment TV apps like Netflix and Disney + in the past three years, and more than three quarters of Britons now use television. apps for watching Netflix and Disney + on TV.
ROXi research also found a massive increase in the number of Britons downloading TV apps, with over 63% of Brits now downloading apps to their TVs and the average UK household having downloaded their first TV app more than two years ago. years.
In addition to watching movies and on-demand sets on TV, the ROXi poll of over 2,000 Brits found that 64% of those who expressed a preference in the survey wanted to enjoy free and unlimited video streaming. music on their TV with a whopping 78 percent. percent of 25 to 44 year olds are the most enthusiastic about it.
The study commissioned by ROXi shows that more than half (52%) of Britons prefer watching music videos and singing karaoke on TV at home would bring their friends and family closer together.
Young music lovers were the most convinced, with 72% of 16-24 year olds saying watching music videos on TV and singing karaoke would bring their homes closer together.
Lewis added: “We are about to see a dramatic change in the way we consume and interact with music at home. The massive adoption of TV apps like Netflix and Disney + is just the start. ROXi Leads Charge in Second TV App Revolution; music videos, games and karaoke.
“This revolution is accelerating. According to Statista, annual Smart TV sales are now expected to reach 266 million worldwide by 2025. Watching music videos, singing karaoke and playing games using TV apps will become as common as watching movies via TV applications – the opportunity is really big.
“The TV app revolution means that something that we could previously only provide with relatively expensive hardware can now be made available to anyone for free – our vision is to quickly bring ROXi to 500 million TVs. in the world. ”
Other top ROXi investors include McLaren Group founder and F1 legend Ron Dennis, Terra Firma founder Guy Hands, investor Nigel Wray and former U2 manager Paul McGuinness.
Customers with older non-smart TVs will still be able to access ROXi without having to upgrade their TV through the ROXi console available at roxi.tv.