It happened. David Bowie landed in the toy space thanks to the latest launch of the children’s audio system, Tonies, and the 1978 recording of the cultural icon narrating the double bill Peter and the Wolf / Animal Carnival.
Intended to take kids on a musical adventure, the classical music Tonie launches on June 9 this year, taking the form of the story’s wolf, adorned with its own red and blue lightning bolt Aladdin Sane. The launch will introduce children to the sounds of classical music and pop icon David Bowie.
New Peter and the Wolf / Animal Carnival Tonie will perform a dual-program symphonic fairy tale as Bowie tells the story of Peter and the Wolf as the Philadelphia Orchestra brings it to life, followed by Camille Saint’s Carnival -Saëns the animals.
Sergei Prokofiev, Russian composer, pianist and conductor, wrote the musical composition of Peter and the Wolf in 1936 to introduce children to the orchestra. Each animal and character in the story is represented by different instruments, Peter being conveyed in the narration by the strings while the wolf is represented by the French horn.
In addition to encouraging independent play, the new classical music Tonie will seek to ignite all areas of child development. Research carried out by the musical charity, the Apollo music projects, discovered that classical music has a direct impact on children’s listening and concentration skills, while evoking positive feelings. By helping to create a feeling of relaxation and calm, classical music can have a positive impact on a child’s emotional well-being.
Tim Schumacher, Director of Sony Classical, said: “We are delighted to see this wonderful music told by David Bowie in 1978, specially composed and recorded to give children easy access to the world of classical music and to help them enjoy it. , taken out by Tony.
“For us at Sony, this seems like the perfect fit: a beautiful musical adventure and storytelling created for children to enjoy on an audio player that has also been created especially for children. “
Pinky Laing, UK Partnerships at Tonies, added: “Tonyes is committed to helping children through the power and magic of storytelling and music. We are delighted to release our new classical music Tonie which tells the story of Peter and the Wolf and plays the beautiful symphonies of the Philadelphia Orchestra and the Carnival of the Animals by Camille Saint-Saëns.
“Music has been proven to aid development in children from an early age. Classical music in particular helps promote a sense of calm and relaxation, which is so important for young children today. With the launch of our new Tonie, we continue our commitment to engage young minds, support children’s well-being, and help the next generation learn and grow.
The news from Tonies next month does not end there, as the company is also preparing to release its new Monster Inc Tonie with a duration of 33 minutes and aimed at children aged three and up, and its Oi Frog and Friends. Tonies with a duration of 35 minutes.
The new Tonies are available at a selection of toy retailers, bookstores and through the Tonies website. www.tonies.com, and will cost £ 14.99.