Global audio streaming service Deezer is proud to announce that it has entered into a long-term strategic partnership with RTL Deutschland, Germany’s leading media group specializing in broadcasting, streaming and digital entertainment. Deezer will be the music, audiobook and radio playback partner of RTL + ‘s cross-media extension, which will be launched in the first half of 2022.
German music fans who choose RTL + for all their entertainment needs will be able to access Deezer’s premium features and recommended content, including their unique Flow, as well as a wide range of personalized content. They will also be able to access all the channels, compilations and playlists curated by Deezer’s international team of editors.
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Deezer worked closely with RTL Deutschland to ensure a smooth and efficient integration with RTL +. To achieve this, our team has developed a brand new technical toolkit, which includes new APIs and SDKs that will be used by the RTL + team when creating the service. The Deezer team is working closely with RTL on the project. He will continue to support and improve the app in the future to ensure that RTL + customers can enjoy the best entertainment experience on the market.
“RTL + will provide users with an integrated entertainment experience with all the content they love in one single package. We are proud to be part of this adventure with RTL and look forward to bringing our content to millions of German consumers, ”said Deezer CEO Jérôme Folgueira.
“The partnership with RTL Deutschland represents the next step in our B2B growth strategy. Deezer is uniquely positioned to be able to offer mainstream brands the flexibility and personalization they need. We have one of the most extensive music catalogs in the world, backed by a wide range of original and exclusive content. We are proud to be an industry leading partner for consumer brands like RTL and the entire Deezer team looks forward to making this partnership a success, ”added Jeronimo.
“Deezer has a great catalog, a great product, and a creative team who share our vision for the future: to offer customers the best content in the simplest way possible. These are the best prerequisites for a long-term partnership. In addition to video content. , podcasts and magazines, music, audiobooks and audio playback will be the cornerstone of our content offering, ”said Henning Nieslony, SVP Commercial & Product RTL +.
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