Music streaming

Deezer signs deal to reach global TV audience with music streaming app | Digital

Deezer signed an agreement to reach millions of potential users around the world.

The global music streaming service is now available in the Metrology App Library for its global customer base of MVPDs and TV operators.

This means content providers can reach millions of viewers, across all devices and operator networks around the world.

With the metrology application platform, service providers can choose content from the metrology application library, which includes more than 300 pre-integrated TV apps, to offer to their subscribers. The metrology application platform is deployed in several Tier 1 cable and telecommunications companies around the world.

“Deezer wants all of its users to experience simple, highly relevant and personalized content, regardless of the platform they prefer to use,” said Laurence Miall-d’Aout, commercial director of Deezer. “We continue to be one of the top audio streaming partners for consumer brands around the world and are proud to offer an unparalleled audio library, unique features and remarkable design that help businesses improve customer satisfaction. their customers and increase long-term ARPU.

“Working with Metrological enables us to help millions of homes around the world access Deezer through their TVs and is a key part of our strategy to increase our global reach with Tier 1 providers.”

“We are thrilled to add music and audio entertainment innovator Deezer to our global content offering,” said Jeroen Ghijsen, CEO of Metrological. “The Lightning-based Deezer app was designed to deliver the ultimate music experience on TV. Now our global carrier customer base can seamlessly access the vast catalog of songs, playlists, podcasts and more. of Deezer from the comfort of their living room.”

The version of Deezer in the metrology applications library has been developed in the open and lightweight LightningTM application development language and software development kit (SDK). It optimizes the user experience for apps on next-generation devices, as well as older devices with limited memory.

Deezer is free to register and use for viewers accessing the platform. Premium features can be unlocked with a subscription.

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