In China, the majority of employees at device maker Huawei are already back to work after a nationwide COVID-19 shutdown.
While most of Europe’s population is currently only weeks away from its own government-imposed coronavirus quarantine, Huawei, which just reported revenue of around $ 123 billion for 2019, is not allowing the crisis to curb its global expansion.
The company has just launched its music streaming service Huawei Music in Europe. The service is fully licensed by Universal, Sony and Warner, with over 50 million tracks and 1.2 million albums in its library.
Huawei Music has long been available in China, while in March 2018 plans were announced for a South Africa launch.
According to a press release from Huawei, the music app was already “used by 160 million people” around the world before it arrived in Europe. (If that figure seems a bit exaggerated, consider that Huawei also claims that “over 3 billion of the world’s population use Huawei’s products and services” … and that Huawei has sold more smartphones globally than Apple does. did last year.)
Huawei Music is now officially available in 16 European countries, including the UK, Ireland, Spain, the Netherlands, Italy, Germany, Sweden and France.
Huawei has announced its intention to gradually expand the service to the remaining countries in Europe in the coming months.
“We have made Huawei Music free for 3 months for new subscribers in the hope that it will bring some joy at this time.”
Jervis Su, Huawei
Huawei Music is available in Europe for a monthly subscription of € 9.99 – with the first three months free for those who subscribe before April 26.
Jervis Su, Vice President of Mobile Services, Huawei Consumer Business Group, said, “We have made Huawei Music free for 3 months for new subscribers in the hope that it will bring some joy right now.
“Huawei’s music is [just] one of the mobile services that we are rapidly developing to offer the first real alternative to smartphone users in ten years.
The service in Europe offers personalized playlists and daily recommendations, as well as cool features such as a “party mode” that allows users to connect Huawei smartphones to play the same song simultaneously.
There is also a built-in Huawei Listen 3D equalizer, so users can enjoy virtual surround sound through their headphones.
All Huawei devices in Europe running on the mobile operating system (Android) EMUI 4.0 and above should have already received a notification in the Huawei Music app or a system push notification regarding the availability of the music service.
Naturally, Huawei claims that its music service was designed to “work seamlessly” with all Huawei smartphones and tablets.
As a backdrop, the Chinese company’s increasingly dominant position in the global telecommunications market has of course met with resistance from the US government, which blacklisted Huawei last year for reasons of national security.
As CNBC reported today, the company said the blacklisting directly resulted in a $ 12 billion shortfall last year.
Rival streaming service Spotify ended in December 2019 with 124 million premium subscribers and 271 million total monthly active users (MAUs) worldwide.Music trade around the world