Music streaming

Kanye West’s Donda album breaks Apple Music streaming record

Kanye West’s new album Donda broke the streaming record on Apple Music, totaling 60 million plays on day one.

Billboard reports:

Kanye West’s 10th studio album Donda drew more than 60 million streams in the United States in its first 24 hours on Apple Music after its release on Sunday, a source familiar with the situation told Billboard, establishing a new record in 2021 for the streaming service. These numbers make Donda Apple Music the third-most-released album of all time in the first 24 hours of its release, and it set a new record by surpassing Apple Music’s top albums in 152 countries over the course of. of this period.

Not only did it score 60 million plays, but it was also the best album in 152 different countries, and 19 of the top 20 songs on Apple’s Daily 100 in its first 24 hours. The album was finally released after a series of live events in Atlanta and Chicago. By comparison, Billboard reports that Spotify has been streamed 94 million times around the world, “good enough for second place.”

The two Apple Music events broadcast on the platform broke records, according to our previous report

A new report says Kanye West’s Donda’s second live broadcast, even on Apple Music, broke its own previous record for a live broadcast event.

According to Billboard, the second livestream on Thursday, August 5, drew 5.4 million viewers and generated $ 7 million in in-person merchandise sales at the event. As Billboard notes, the audience figures are more than double the current record for streaming live on Twitch. The Twitter hype is also said to have hit an all-time high, with a generation of 1.1 million during the event at its peak.

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