Music app

Kid Cudi launches interactive live music app, Encore

Veteran rapper Kid Cudi has teamed up with longtime collaborator and writer-producer-director Ian Edelman and software engineer Jonathan Gray to launch a new “first mobile live music experience”, Encore, which allows artists to directly monetize, engage and grow their fans. .

According to the announcement, Encore offers an all-new format that encourages collaboration between artists and makes it easy for emerging and established artists to manage and grow a direct relationship with their fans. Artists can drop new music, chat with fans, and host live shows from anywhere in the world.

“The energy of a concert is undeniable, both for the fans and for the artists. I’m excited to launch Encore to help bring the live music experience back to our fans. Encore is committed to empowering established and new artists and delivering the best mobile music experience,” says Kid Cudi, who has also been named Encore’s Chief Creative Officer, overseeing the company’s artistic vision.

Gray, who initially worked as an engineer for Facebook, was named Encore’s CEO, while Edelman is chairman.

“Our goal is to transfer the same energy we get from live music into a mobile experience, completely controlled by the artists themselves. We make it easy for the artist and fun for the fan,” says Edelman.

“Encore puts a studio in the hands of every artist and gives every fan a front row seat. Music merges with our forward-looking technology in entirely new ways to create authentic connections between artists and their fans,” says Gray

Earlier this year, Encore closed a $2 million seed round led by global investment firm Battery Ventures. General Partner Roger Lee will join the Board of Directors.


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