Amid the COVID-19 pandemic, Kid Cudi launched Encore in October 2020. The mobile app’s vision is to help artists share music, interact with fans, and host live shows. . This week, Encore launched the Encore Studio app after securing $9 million in seed funding.
This is the second mobile app under the Encore umbrella, the first being the Encore Interactive Live Music app for fans, and now, the Encore Studio: Live Music AR app, which will allow artists to perform for fans via augmented reality via mobile. devices.
“Music artists are the original creators and they have been forgotten by the creator economy and overrun by memes and social media algorithms,” Encore CEO Jonathan Gray said in a statement. “Our live AR technology allows any artist to create custom content and host experiences for their fans without a production budget or crew and earn real money with hundreds of engaged fans.”
The $9 million in funding comes from Battery Ventures, as well as 468 Capital, Parade Ventures, Nomade Ventures, Moving Capital, Kayak Ventures, and Gaingels. During its beta phase, artists like Too Short, Kyle, and DC The Don performed shows through Encore. Fans were able to support the artists through microtransactions in the form of a 10 cent clap.
“My number one priority has always been to inspire others and provide them with the space to tell their own stories authentically and meaningfully,” Cudi said in a statement. “We created Encore as a space for artists to share their art, build community, while still being able to pay their rent.”