Breakr is a trendy new black-owned music app founded by HBCU alumni that connects influencers with artists to make it easier to “break” new music. Record labels and artist management groups have used influencers to “smash” new music for years with high-priced promotional deals on Tik Tok, IG, etc. The music industry knows exactly how to monetize the power of influence, but what about the influencers themselves or the independents? artists? Breakr gives any level influencer the power to set their own price for the content they create, and artists of any level to seek a partnership directly. This eliminates messy middlemen and democratize music for all.
Breakr is one of seven recipients chosen from 1,200 applicants for the Andreessen Horowitz Talent x Opportunity Fund, created to support entrepreneurs from under-represented backgrounds who have “the talent, motivation and ideas to build great companies.” “.
Meet the four FAMU (Florida A&M University) alumni who found the most popular new music app Breakr: Ameer Brown, Anthony Brown, Rotimi Omosheyin and Dan Ware. Ameer, Rotimi and Dan met at FAMU while promising the same brotherhood (Alpha Phi Alpha) and Anthony is Ameer’s older brother.
Ameer Brown, co-founder and CTO of Breakr: Ameer Brown is the genius behind Breakr and Product Manager at Breakr. After years of working in the music and promotion industry, running his own brand for a decade, and working with great record artists, influencers and DJs in the United States, he has seen many of his eyes on the problems that influencers and artists face when collaborating with each other. As an engineer by training, Ameer naturally invented a technology to solve this problem. Ameer told Built In, “We consider this to be a Trojan horse,” Ameer Brown told Built In. “We solve this problem by allowing influencers to offload their social capital. But we believe that eventually we will solve this problem for brands in a more streamlined way. And we’re going to be able to solve this problem for large-scale record companies as well. There are a lot of opportunities on the road that keep me excited and require us to work hard at night.
Anthony Brown, Co-Founder and CEO of Breaker: Anthony (Tony) Brown, Ameer’s older brother is the CEO of Breakr. Tony comes from a financial services background, having worked as a director at Acumen Fund and at JP Morgan and Goldman Sachs. In an interview with Afrotech, Tony said of the Breakr opportunity: “There are around 20mm of emerging artists in the world generating around 40,000 songs per day, suffering from extreme content saturation. environment makes consumer and label awareness a gigantic task for new artists. At the same time, there are 157 million micro to mid-level influencers who do not effectively monetize their social capital and are currently not collectively organized to facilitate the digital delivery of new music.
Rotimi Omosheyin Jr., Co-Founder of Breakr, President of Marketplace Partnerships and Acquisition: Rotimi (Timi) Omosheyin is responsible for market liquidity and strategic partnerships at Breakr. Timi holds a Master of Business Administration (MBA) and has extensive experience in sales and business development. Most people would be afraid to start a business during COVID, but Timi saw a unique opportunity and told Afrotech: Created by the crumbling of traditional business models used to promote new music and support artists. With live events rare in this new normal, artists have to rely 100% on promoting music online to promote their new music.
Daniel Ware, co-founder of Breakr, Marketing Director: Daniel (Dan) Ware is the Marketing Director at Breakr with extensive experience in growth marketing. Dan has worked with brands like Pepsi, Nike, Twitch, etc. Now Dan brings his growth marketing expertise and disruptive focus to the music industry with Breakr. Dan told Afrotech, “There is a huge untapped market of creators, influencers and DJs who are ready to incorporate new music into their content. However, no platform exists to organize the sourcing, screening and payment process for micro to mid-level influencers looking to participate in the music promotion industry.
For more information on Breakr, visit www.musicbreakr.com.