Samuel Sen (left to right), music director of Procera, Mohammed Akif, Minister of Economy Aiyaz Sayed-Khaiyum.
The Fiji Music app was launched last night after two years in development.
Procera’s music director, Mohammed Akif, said that recent times have been difficult for local artists, hence the decision to create an app that will generate revenue for them.
Akif says that while technological advancement has been a good platform to promote the work of local artists, it also has its drawbacks.
In his 30 years in business, Akif says he paid artists around $15,000 per album recording, and that’s been drastically reduced over the years due to piracy.
He says technology has played a huge role in this, but it is hoped the new app will kick-start the local music industry.
“I’m pretty sure this music app will work and many artists will benefit from it. Technology has gotten ahead of us and we need to change our style of selling music.
Economy Minister Aiyaz Sayed-Khaiyum who opened the event last night said it was a big step for the music industry.
He says the introduction of the app is timely as more and more Fijians have moved into the digital space, especially in the wake of the COVID-19 pandemic.
“Today, over 95% of the population has access to connectivity, because apps don’t work if you don’t have connectivity. We have over 600,000 smartphones in Fiji, we have more sim cards in operation than real sim cards in Fiji in operation than the actual number of people, so people actually have more than one sim card. These things give people access to technology, access to technology means access to many more applications and various other services available.
The app will soon be renamed Fijian Music.
It is now available on play store and people can opt for different subscriptions with payments made through Mpaisa.