Spotify has launched a new playlist feature called Spotify Blends. The music streaming giant already runs playlists called Daily Mixes that are based on a user’s specific tastes, but now they’re ready to roll out a new kind of specially curated playlist that will merge the music you listen to with it. the songs most loved by your buddies.
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HOW THE SPOTIFY BLEND FUNCTION WORKS
Spotify Blend has been in beta testing since June and officially started rolling out to all users on Tuesday, August 31. The feature will allow users to choose friends to “mix” their musical tastes with, then create personalized playlists based on the songs that make up both users’ favorites.
When two users create a mixed playlist, they also receive what is known as a “taste match score,” which will assess how similar or unique their listening preferences are to those of their other friends. .
SHARE YOUR MIX PLAYLISTS
People will also be able to share the data stories produced by Blend Playlists on social media to show everyone their results.
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On mobile, users can access the feature by going to the Made For You hub and tapping Invite to send an invitation to connect to any friend with a free or premium Spotify account.
When that friend accepts the invitation, Spotify will then create a playlist of songs both friends will love, along with additional recommendations that take into account their common listening preferences and tastes.
According to Spotify, premium users will also be able to easily tell which friend contributed which songs, as these playlists will list the user’s listening preferences that inspired the selection of songs.