At the end of the line : Last summer, Apple bought streaming service Primephonic to improve the classical music experience for Apple Music subscribers. We’re still not sure if the service will be a standalone app or reside within the existing Apple Music app, but the evidence seems to suggest the former.
The company stopped accepting new subscribers and took the service offline on September 7. Existing Primephonic members received a free six-month subscription to Apple Music to hold them over while the developers prepared a dedicated classical music app to launch this year.
Code recently found in the Apple Music beta app for Android suggests a launch could be imminent, and the new app could be called Apple Classical.
Interpreting Apple’s message verbatim, the company said it plans to launch a “dedicated classical music app next year that combines the classic Primephonic user interface that fans have come to love with more additional features”.
Why does Apple keep Classical Music in a separate, standalone app? Why not just integrate it into the existing Apple Music app, or at least make Apple Classical a subsection under the Apple Music umbrella? You’d think that any special technology or feature acquired under the Primephonic deal could be just as beneficial for Apple Music, and vice versa.
Moreover, combining the two would only increase Apple Music’s subscriber base and put it in a better position to compete with rivals like Spotify.
If the September shutdown date and free six-month subscription to Apple Music are any indicator, the classic new service could debut early next month or sooner.
Photo credit: Pixabay, Brett Jordan