B2B music streaming technology specialist Tuned Global has partnered with African streaming service WAW MUZIK to support a major relaunch of the platform’s app.
With the redesign of the app initially relaunched in Ivory Coast, WAW MUZIK says it expects to expand to other French-speaking African territories.
Tuned Global has previously worked on custom apps for Warner Music Group (on a custom Ed Sheeran app), and Universal Music Group and Pizza Hut, and its technology also powers the UFC Ultimate Sounds app in the US, and Deedo, a Pan-African streaming service in Europe and Africa.
Tuned Global is also active in the fitness industry.
The new partnership will see WAW MUZIK integrate its own front-end application to Tuned Global’s streaming service APIs.
Tuned Global says it “also provides improved management of the entire supply chain to ensure new releases are available quickly with increased security”, offering a catalog of over 14 million label tracks and distributors such as Universal Music Group, Believe, Idol and Keyzit.
As part of its partnership with the mobile operator Orange, WAW MUZIK will continue to operate using a subscription model via the telecommunications network to allow both mobile money and airtime payments.
Tuned Global’s experience in emerging South East Asia and African markets includes partnerships with African DSPs Deedo and Jabaa.
The company recently partnered with Thailand’s largest media and entertainment conglomerate GMM Grammy to launch Plern, the country’s first localized streaming app.
“Tuned Global’s APIs give us out-of-the-box access to advanced streaming features that allow us to provide the best possible service to our customers. “
Jean-Philippe Audoli, WAW MUZIK
Jean-Philippe Audoli, CEO of WAW MUZIK, said: “Tuned Global’s APIs give us out-of-the-box access to advanced streaming features that allow us to provide the best possible service to our customers.
“We were particularly impressed with their automated content delivery technology, which ensures that our users will be able to search and access the content they want.
“Knowing that our new back-end technology is fully scalable and reliable gives us all the more confidence in our plans to expand into new territories and further develop our business.
“This allows us to strengthen the West African music industry with better remuneration for rights holders, and to promote cultural exchanges with other territories.
“It is important that CSPs operating in emerging markets can continue to have access to the resources necessary to operate in the demands of a difficult socio-economic and technological environment.
Con Raso, listening to the world
Con Raso, Managing Director of Tuned Global, added: “It is important that CSPs operating in emerging markets can continue to have access to the resources necessary to operate in the demands of a challenging socio-economic and technological environment.
“We are extremely pleased to have initiated a new partnership that will meet and provide these essential service requirements while supporting the local music industry.”Music trade around the world