UNiDAYS, the world’s largest student affinity network, today announced a new partnership with Deezer, the global music streaming provider. UNiDAYS has become the main Verification provider for Deezer’s student music streaming plan and smart marketing capabilities, covering multiple international markets.
UNiDAYS Connect offers single sign-on (SSO) capabilities, directly implemented in a partner’s domain, whether it’s a desktop, mobile website and/or application. This agreement provides verification for Deezer in 30 different regions around the world, supported by awareness and demand generation through the UNiDAYS marketplace.
With the UNiDAYS Connect solution, new and existing student customers can instantly check their eligibility and seamlessly access the Deezer Student Plan. This improves the user experience, increases the conversion rate, and ultimately drives more subscriptions. UNiDAYS Connect allows students to verify once and provides them with a reusable identity they can use to access a variety of brands offering exclusive student incentives within the UNiDAYS network.
As a reminder, the Deezer student offer gives access to 90M titles in Hi-Fi quality, thousands of podcasts, personal Mixes and playlists, original content without advertising. All Deezer content is available without limit, everywhere thanks to the offline mode.
The partnership also includes the implementation of UNiDAYS’ Profile Enrichment API, which leverages consumer-authorized first-party data to optimize targeted content and CRM, increasing customer engagement and intent. consumers, while minimizing marketing waste and increasing partner ROI.
Jon Hawley, Chief Identity Officer and Co-Founder of UNiDAYS, says,
“We’re excited to partner with Deezer to manage their student plan, maximizing conversion rate and increasing total program performance through demand generation, backed by consumer-authorized data. The partnership will benefit our core audience, providing students with a compelling online experience and access to a unique benefit.
Louis-Alexis de Gemini, Chief Marketing Officer at Deezer, says,
“Being associated with a brand as closely tied to the student experience as UNiDAYS provides great benefits to our business and our customers. This partnership will advance both brands and help Deezer grow the penetration of its student offering in our key markets. I’m excited to make Deezer Premium easier to access for students in our key territories and beyond!
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