Telecom operator Vi today launched its music offering on the Vi app in association with Hungama Music. With this, Vi has further bolstered its OTT-based digital content offerings that range from entertainment, health and fitness, education and skills, and the telecom operator will continue to build on this. wallet. Vi’s music offering with Hungama was unveiled by renowned musician and songwriter duo – Salim Sulaiman, who also performed at the launch event.
As part of this partnership, Vi will offer 6 months of Hungama Music premium subscription at no additional cost to all its postpaid and prepaid customers. As part of the offer, customers can listen to ad-free music in 20 languages across all genres from Hungama’s massive library of millions of songs, enjoy unlimited downloads, stream music videos, the latest Bollywood news, set melodies for the caller while listening to songs and listening to podcasts.
Taking entertainment to the next level, giving customers the option to experience live music concerts from top artists, Vi customers can also experience 52 live digital concerts on the Vi app at a nominal cost.
Commenting on the launch, Vi CMO Avneesh Khosla said, “Vi constantly strives to enrich the lives of its consumers through its partnerships with brands that have experience and expertise in entertainment, education, health and financial services. Vi is committed to working with partners in a variety of fields to provide unique and compelling digital offerings to its consumers with varying needs and preferences. In the near future, we will continue to see many more new initiatives launched as this program grows in size and momentum.
“Today, I am pleased to announce our partnership with Hungama Music which will help meet our customers’ needs for a complete music streaming service. This partnership is part of our strategy to help our customers keep a long in advance with the best services thanks to partnerships with experts in the field.Our association with Hungama will allow Vi users to access a rich repertoire of diverse music, in all genres and in their preferred language.
Speaking of the association, Hungama Digital Media Founder Neeraj Roy said, “We are thrilled to be part of the musical journey of Vi’s over 250 million customers. Our association with Vi enabled us to introduce a first-of-its-kind pay-per-view service model to India’s booming video-on-demand (PVOD) market earlier this year. The partnership aligns with Hungama’s goal of exploring and developing innovative ways to entertain and engage audiences around the world. Our repertoire is constantly expanding to include a diverse and rich range of multi-genre and multilingual content across audio, video and games.
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