In the age of smartphones, smart speakers, and the never-ending quest to optimize every aspect of our lives, the old-fashioned ways of listening and selling music just aren’t enough, no one. In response, music streaming and streaming apps have carved out a unique position to facilitate this desire by offering a huge catalog of music to consumers at a fraction of the cost.
There are many benefits to streaming music online, from saving storage space on your devices to being able to play music on multiple devices at the same time. But how do you choose these streaming apps? What is the advantage of one application over the other? Follow this article as we unpack and answer some of these questions;
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1. Free access vs paid access
Each music streaming app only has two options when it comes to customer acquisition and subscription model. A customer pays up front before accessing the music, or users can sign up for free with limited app features and then subscribe later for more additional features.
The decision of which direction offers the most value is subjective and a matter of preference. I have used streaming apps in both spectra and didn’t seem to miss much, especially when using an app with the freemium for a premium model.
Apple Music and Tidal are among the most popular apps in the paid access category, while Deezer, Spotify, Boomplay, and Audiomack fall under the freemium department.
2. Are Ads Really Important?
The problem with most streaming apps that offer free access is that there are usually ads. The type and duration of announcements vary from platform to platform. From experience Audiomack and Boomplay have the worst type of ads due to popups when you want to play a song.
Let’s come back to the question: are ads really important? Clever, short ads like in the case of Spotify aren’t a big deal and can be skipped. Deezer’s approach to advertising is also fitting. Our recommendation in this regard, it is best to choose a streaming app with minimal and less stressful ad streak.
3. Data dissemination
High data costs are one of the barriers to music streaming, especially in sub-Saharan Africa. To solve this problem, a few of the streaming services have formed strategic partnerships with telecom companies to offer streaming subscriptions + data to customers.
MTN Nigeria has a partnership with Audiomack and Tidal for this type of data bundle program. Tidal and MTN Uganda also have the same arrangements for their customers in East Africa. They offer subsidized plans to streaming services compared to world prices.
READ ALSO: Why BoomPlay is the music streaming service made for African music?
4. Offline access
Offline access is arguably the most important feature of any music streaming app. The ability to save or download your favorite songs to your device and be able to play them anytime, even when there is no network, is a big bonus.
The majority of free streaming ads hide this feature in the paid version of the app. Spotify, Audiomack, Boomplay and Deezer all offer this offline mode for the paid or premium versions of the platform.
5. Feature Comparison Apple Music vs Spotify vs Tidal vs Deezer vs Boomplay vs AudioMack
|Can you play music without paying?||No||Yes||No||Yes||Yes|
|Price||– In Nigeria, the individual plan costs 900 per month. The student package is 400 per month.
– In Kenya, the individual plan costs $ 2.99 per month. The student plan is $ 1.49 per month.
– In Uganda, the individual plan costs $ 2,999 per month. The student plan is $ 1.49 per month.
|– In Uganda, the premium / individual plan costs UGX 10,000 per month. The student plan is 5000UGX per month.
– In Nigeria, the premium / individual plan costs 900 per month. The student plan costs 450 per month.
– In Kenya, the premium / individual package costs 299Ksh per month. The student package is 149Ksh per month.
|– In Uganda, 10,000UGX per month for subscriptions only and 15,000UGX with streaming data.
– In Nigeria, 800 per month for subscriptions only and 1,200 with streaming data.
|Deezer Premium costs $ 2.99 in most countries on the continent.||– In Nigeria, monthly subscriptions at 550 yen and weekly access at 270 yen both with streaming data.|
|Offline mode||Yes||Available on the paid version||Yes||Available on the paid version||Yes|
|Lyrics||Yes||Available on paid plans||Yes||Yes, and also available on the free version.||No|
|Autoplay||Yes, depending on the last song played.||Yes, depending on the last song played.||Yes, based on song search history.||Yes, based on song search history.||Yes, depending on the playlist.|
|Device support||PC, Smartphones, Apple TV, Mac and Smart TV||PC, Smartphones and Smart TV.||PC, Smartphones and Smart TV.||PC and Smartphones||Smart phones|
|Discover music feature||Listen now||Discover Weekly||To flow||N / A|
And that’s it for our guide on choosing an Africa music streaming app. Let us know in the comments section if we missed an important point or share with us your tips for choosing a streaming service.