Today, Amazon will release its own version of Clubhouse. The new application is called Amp and will allow anyone to become a radio DJ. Apart from that, the Amazon Amp app allows us to listen to music and chat simultaneously. In a sense, it’s a social media platform for music lovers.
How does the amp work?
Once registered, you will be able to host your own live show. Also, as Amazon proves, “you’ll be able to stream tens of millions of licensed songs from all three major labels and a long list of indies.” As you know, through this you will become a radio DJ who can create a playlist, talk to listeners and chat with guests.
More importantly, none of the hosts or listeners will have to subscribe to a particular service to connect. Simply put, if you are signed up to Amp, you can listen to full songs for free.
Well, in Amazon’s eyes, it’s a radio-style service rather than a live chat service. This means that Amazon wants to compete directly with the Clubhouse and Twitter spaces that have been in the live audio space for some time. By the way, Facebook also has similar goals. However, Amazon’s Amp service has one serious advantage over the mentioned services – Amazon has the music licensing agreements in place. To somewhat compensate for this shortcoming, Amp’s competitors focus more on cats.
Celebrities will use it too
To make the music streaming service more popular and encourage people to use the service more actively, Amazon is bringing in celebrity hosts to kick things off. Nicki Minaj, Pusha T, Tinashe, Travis Barker, Lil Yachty and Big Boi will be the first artists to stream on Amp. While we still don’t know when they’ll be live, it’s kind of nice to know that such celebrities will be using the same service as us.
Unfortunately, at launch, Amazon’s Amp will not offer any monetization services. But Amazon should add it in the future.
To better understand user needs and some bugs that might appear during use, Amazon has already set up “comprehensive community guidelines” and “a 24/7 moderation team”.
Also, you should know that the service will still be in limited beta; it is only available on iOS; before gaining access, you will remain on a waiting list, and it is only available in the United States.
Generally, Amp has a lot in common with Clubhouse. But the free music offer will help this app to stand out and grow faster.