Spotify will likely be watching this news very closely.
Amazon has confirmed that starting May 5, it is increasing the prices of two of its major music streaming plans in multiple markets.
The first of these planes is the Individual Amazon Music Unlimited plan – meaning unlimited on-demand streaming – for customers who are also Amazon Prime members.
Prime members could previously subscribe to this plan in the United States during $7.99 per month. From May, this price will increase to $8.99 per month.
Alternatively, individual Prime members in the US will be able to purchase an annual subscription to Amazon Music Unlimited for $89 per year, up $79 per year.
Amazon raises the price of Individual Amazon Music Unlimited plan (for Prime members) in the US, UK, and Canada, according to Amazon’s FAQ pages in each of those markets.
The price of Amazon Music Unlimited for customers without an Amazon Prime subscription – currently $9.99 per month (US) – will remain unchanged.
In addition, Amazon is increasing the price of its Amazon Music Single Device Plan, which gives users access to the full Amazon Music Unlimited service, but locked to a single eligible Echo or Fire TV device.
This plan is currently $3.99 per month in the United States, and increases to $4.99 per month in May.
The Amazon Music Single Device Plan get onto Australia and New Zealand, as well as France and Brazil, as well as the United States, United Kingdom and Canada.
Amazon told affected customers this week that it is “updating the prices of certain Amazon Music Unlimited plans” to “help us bring even more content and features to you.”
Spotify, the world’s largest audio streaming service, charged individual Premium subscribers in the US $9.99 per month since its market launch in 2011.
Adjusting for inflation, that same amount of money in real terms is only worth $7.99 today.
SPOT increased the monthly price of Premium Family in 12 markets in April 2021, including the United States, where it went from $14.99 to $15.99.
The company also “tested” a 10% price increase on its standard Premium, Student and Family Premium plans in Norway in July 2018 – and those prices have remained higher ever since.
Amazon’s price hikes follow US movie streaming giant Netflix’s own price hikes, which took place earlier this year.
In January, the company increased its subscription prices in the United States and Canada.
Netflix has increased the cost of its Standard plan, which allows subscribers to stream via two screens at the same time, $13.99 per month to $15.49 per month in the United States.
Netflix’s basic plan, which only allows subscribers to stream via screen and download on one device, has increased by $1, to $9.99 per month in the US.
Netflix’s Premium plan, which allows subscribers to stream through four different screens at the same time and download to four different devices, has increased from $2 to $19.99 per month.
In the UK, the Amazon Music Single Device Plan change of £3.99 to £4.99 per month.
The Amazon Music Unlimited Individual Plan change of £7.99 to £8.99 per month, or from £79 to £89 per year.
The Amazon Music Single Device Plan currency exchange $4.99 to AU$5.99 per month in Australia and NZ$5.49 to NZ$6.49 in New Zealand.
Meanwhile, in Canada, the Amazon Music Single Device Plan CAD pass $3.99 to $4.99 CAD per month, while the Amazon Music Unlimited Individual Plan will go from CAD CA$7.99 to CA$8.99 per month, or from CAD $79 to $89 CAD per year.
In France, the Amazon Music Single Device Plan pass from €€3.99 to €4.99 per month.
In Brazil, the Amazon Music Single Device Plan goes from R$6.90 to R$8.49 per month.
Amazon’s music streaming price hike follows news in February that the cost of its Amazon Prime service was rising in the United States from $119 to $139 per year.The music industry around the world