Music streaming

Apple acquires classical music streaming service Primephonic

CUPERTINO, CALIFORNIA AND LONDON Apple today announced that it has acquired Primephonic, the popular classical music streaming service that provides an exceptional listening experience with search and navigation features optimized for premium classic sound, expert recommendations sorted on the pane and lots of pop-up details about the directory and records.

With the addition of Primephonic, Apple Music subscribers will enjoy a dramatically improved classical music experience, starting with Primephonic playlists and exclusive audio content. Over the next few months, Apple Music Classical fans will enjoy a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and repertoire, detailed displays of classical music metadata. , as well as new features and benefits.

“We love and have a deep respect for classical music, and Primephonic has become a favorite with classical music fans,” said Oliver Schusser, vice president of Apple Music and Beats. “Together, we are bringing classic new features to Apple Music, and in the near future, we will deliver a dedicated classic experience that will truly be the best in the world.”

“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, co-founder and CEO of Primephonic. “Artists love the Primephonic service and what we’ve done in the classic business, and now we have the opportunity to join with Apple in bringing the best experience to millions of listeners. We can bring classical music to the mainstream and connect a new generation of musicians with the next generation of audiences. ”

“Primephonic was founded to ensure that classical music will remain relevant for future generations,” said Gordon P. Getty, a major shareholder of Primephonic. “Primephonic and Apple can together achieve this mission and bring the classic to a global audience. ”

Primephonic is no longer available to new subscribers and will go offline as of September 7th. Apple Music plans to launch a dedicated classical music app next year that combines the classic Primephonic user interface that fans have grown to love with more added features. In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classic albums, all in lossless, high-resolution audio, as well as hundreds of classic albums in Spatial Audio. Apple Music, with new albums added regularly.

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