Africa’s largest music streaming and downloading platform, Boomplay, has partnered with leading telecommunications company, AirtelTigo, to give subscribers access to affordable music streaming and downloading on Boomplay.
The partnership introduces “Boomplay x AirtelTigo Subscription Plan” which offers AirtelTigo users and music lovers the option to purchase daily, weekly and monthly subscriptions on Boomplay for GH 2, 9 and 17, respectively, using their airtime.
Additionally, AirtelTigo subscribers will have a chance to win amazing prizes including merchandise, airtime, and more in a raffle when purchasing any of the daily subscriptions, weekly and monthly. The subscription plan on Boomplay provides users with an ad-free listening experience and unlimited offline playback of downloaded songs.
On the partnership, Boomplay Ghana Managing Director Elizabeth Ntiamoah-Quarshie said, “With over 80 million songs available on the Boomplay app, we couldn’t be more excited about this partnership with AirtelTigo to make streaming and downloading music more affordable for Ghanaians.As a company playing a central role in the music industry in Ghana, we are constantly looking for ways to advance the culture of streaming while increasing revenue for artists on Boomplay This partnership is another milestone on our books and a win for the music industry.
Commenting on the partnership, Atul Narain Singh, Chief Marketing Officer at AirtelTigo, said, “At AirtelTigo, we are actively working to make life easier for our customers, and this is another step in that direction. We all know the important role music plays in the life of an average Ghanaian and our partnership with Boomplay will only make them enjoy their favorite music even more. With access to millions of local, regional and international songs, AirtelTigo customers will enjoy special gifts offered daily, including free airtime, bonus validity (or enhanced validity) and free Boomplay products.
Managing Director of Boomplay Ghana, Elizabeth Ntiamoah-Quarshie
He added, “We all have access to various music sources, but only a paid subscription plan offers unlimited ad-free music downloads in HD sound quality for an enhanced music experience, all this on top of the greatest benefit of listen offline and save. big on data bills. AirtelTigo customers can send any of the keywords BMPD/BMPW/BMPM to short number SMS 4441.”
Boomplay is a key player in the music streaming revolution in Africa. The broadcaster has made significant investments in the development and growth of local music industries through strategic partnerships, stakeholder relationships, artist support programs and music promotion initiatives.
Telecom partnerships across Africa play a critical role in Boomplay’s strategy for advancement. Through this partnership with AirtelTigo, Boomplay is making its catalog of over 80 million tracks available to Ghanaian music fans through affordable subscription plans.
Marketing Director at AirtelTigo, Atul Narain Singh