Dubai: Music streaming and entertainment platform Anghami Inc. has unveiled a brand new brand identity to support its next phase of growth. Marking an exciting new era for the brand, the new identity dropped on March 3 across digital, social, app stores and the Anghami platform.
Elie Habib, Co-Founder and CTO of Anghami, commented, “An identity is more than just symbols…it’s about the sounds we create in our community. With our new logo, color scheme, font and tagline, we aim to lead an evolution in the way Arab youth connect to the world. Today, more than ever, we are ready to serve young Arab talent and help them make more noise, because the world is listening.
Anghami says “her mission to empower young Arabs around the world to create and connect to the world” is at the heart of the new identity shift.
Commenting on the new logo, Anghami’s Chief Creative Officer, Rana Najjar, said, “The flowing lines symbolize the wealth of creative Arabs who paint a beautiful picture of our Arab world and want to make some noise.”
The new positioning, visual identity and logo were developed by London-based agency BigSmall in collaboration with Anghami’s in-house team. Almost a decade since its inception in 2012, Anghami has built a catalog of 72 million Arabic and international songs and podcasts and has 75 million registered users.