Welcome back to the ‘Spotlight’, and as a University of Wisconsin alumni, allow me to be among the first to welcome the USC Trojans and UCLA Bruins to the absurdly-named Big Ten conference (it hasn’t had 10 member universities since the first Gulf War) in what appears to be part of a massive realignment of college athletics, prompted in part by the weakening of the NCAA . From the perspective of USC and UCLA, this decision makes a lot of (dollars and) sense. These schools will not only have greater exposure across the Central and Eastern time zones, allowing them to cast a wider net for recruitment, but they will also be the recipients of a Big Media Rights Pot. Ten that could approach $1 billion. From my perspective, I love the idea of having soccer players used to the cozy Southern California weather visiting my badgers at Camp Randall Stadium in sub-zero temperatures (On, Wisconsin!). What could this mean more broadly for college athletics? it increasingly looks like the “central” schools of collegiate athletics are coming together in two or three self-sustaining mega conferences, pushing the NCAA flounder even further from the spotlight. More on that as the situation evolves, but until then, take a look at what’s in the “Spotlight.”
- Songwriters score a big win against music streaming services as the Copyright Royalty Board’s decision to raise streaming royalties by 10.5% and 15.1% has been upheld. This seems fair, given that multi-streaming services derive disproportionate profits from the use of songwriters’ works. But don’t worry about multibillion-dollar streaming services, they’ll be fine (and likely pass the extra costs on to consumers). “Inflation”, am I right?!?!
- With the planet under constant strain (in an environmental sense and in many other ways), celebrities such as Kim Kardashian, Lady Gaga and Nicole Kidman are increasingly looking to launch sustainable plant-based brands. And it turns out that the phrase “vegan beauty” doesn’t refer to applying lipstick and mascara to a block of tofu.
- Snoop Dogg, who was an early adopter of NFTs, cryptocurrency, and all that the metaverse can be for the entertainment industry, views the recent crypto plunge as a healthy development that “eliminated black sheep”. It seems believable because if there’s one thing Snoop knows, it’s that she’s out.
Endorsement offers, sponsorships and investments
Which famous cannabis brands have been the most successful so far?
July 5, 2022 via The Fresh Toast
A celebrity’s connection to cannabis and its consumers is essential. If buyers sense inauthenticity, sales can be hard to come by.
A-List celebrities are jumping on the vegan beauty trend
July 4, 2022 via Plant Based News
Savvy celebrities are jumping on the growing vegan beauty bandwagon. Over the past few years, a number of A-listers have invested in or launched their own hair, cosmetics or skincare brands, tapping into their loyal following as multi-interest consumers.
A Year After Senate NIL Hearing, Federal NIL Law Remains Elusive
July 2, 2022 via Sportico (subscription may be required)
As NIL enters its second year, the NCAA faces a difficult climb to garner congressional support for NIL action.
Ryan Reynolds’ Wrexham aren’t alone in football purchases
July 6, 2022 via Sportico (subscription may be required)
The recent sale of English Premier League club Chelsea FC set the EPL record for the most money ever paid for a team at $5.24 billion for the club and its stadium.
Oh, the places you’ll go in the ever-expanding Big Ten
July 5, 2022 via Chicago Sun Times
Here’s something young people new to the world of advertising or public relations should remember: the word “ten” is not a number. It’s a brand. It’s not between 9 and 11 o’clock. It goes hand in hand with money.
NBC Sports focuses NIL pilot program on ‘the other 99%’
July 5, 2022 via The Washington Post
In the year the NCAA allowed college athletes to profit from their name, image and likeness, a handful of stars — including Alabama quarterback Bryce Young and Connecticut point guard Paige Bueckers – signed deals worth around seven figures.
Biden’s Title IX rewrite expands college reach amid due process protests
July 1, 2022 via Sportico (subscription may be required)
As Title IX celebrated its 50th anniversary last week, the US Department of Education released for public comment a proposal for sweeping regulatory changes.
How is the music industry changing with Web 3.0 and NFT?
July 6, 2022 via Crypto News Australia
In 2022, when Web 3.0, Music NFT and blockchain technologies become more accessible, the music industry could experience a significant transformation. In the music business, song ownership and fair pay differentials have long prevailed.
Universal Music acquires the catalog of guitarist “Cosmik Debris” Frank Zappa
July 1, 2022 via Gulf News
Universal Music Group announced on Thursday an agreement to acquire rock guitarist and composer Frank Zappa’s catalog of music, recordings and film archives for an undisclosed amount.
Songwriters, rejoice: Spotify’s appeal fails to stop composers from improving their streaming royalty rate by 15.1% in the US
July 1, 2022 via Music Business Worldwide
On July 1, the Copyright Royalty Board (CRB) upheld its decision to increase the overall fee paid to songwriters in the United States from on-demand streaming services between the years 2018 and 2022.
Napster introduces the new Web3 music ecosystem
June 29, 2022 via Yahoo Finance
Napster Music Inc., the music streaming service, has announced the release of its “Litepaper V1” which outlines its plans to apply Web3 technology to its existing business and to millions of users to improve the way creators of music, rights holders and fans can interact.
Cinema and television
Big Ten is likely to see a bigger TV deal with the addition of USC and UCLA
July 1, 2022 via BNN Bloomberg Canada (subscription may be required)
UCLA and USC’s decision to join the Big Ten further consolidates power within two college conferences and intensifies the rivalry between their two biggest media partners, Fox and ESPN.
The only way the ACC can survive: renegotiate their ESPN TV deal
July 1, 2022 via Augusta Free Press
Remember that 20-year ESPN deal that the ACC announced to much fanfare in 2016? It’s a millstone around our necks. ACC member schools will bring in barely half of what Big Ten and SEC schools will get from their TV offerings by the end of the decade.
Amazon and Apple may smash the NBA Rights Party, but TV won’t go away
July 1, 2022 via Sportico (subscription may be required)
When you think about escalating rights fees and the almost mythical sums the networks are shelling out for sports properties that draw fewer viewers than even the network’s most doped sitcom, there are two things to keep in mind. :1) It’s not your money. 2) No matter how bad the deal may look on paper, it’s almost impossible for it to turn out to be the worst sports rights investment ever, because that dubious accolade will likely never be wrung from CBS 1990- 1993 pact with Major League Baseball.
Amazon is ‘close to signing’ for UK Champions League TV rights
June 30, 2022 via Daily Mail Football
The tech giant is one of several broadcasters, including BT Sport, which is set to sign a media rights deal with UEFA, the governing body for professional football in Europe.
Non-fungible tokens (NFT)
Travis Barker and Limewire team up to launch the first NFT collection
July 6, 2022 via CelebrityAccess
LimeWire, the former file-sharing platform recently relaunched as a collectibles marketplace, has released a superstar list of artists posting NFTs on its platform.
Paris Hilton to Madonna, the mixed fortunes of celebrities who jumped on NFT Craze
July 3, 2022 via News International
Movie, music and sports stars have all flocked to the NFT Marketplace to buy pictures of monkeys, support corporate partners or even launch their own art collections.
Rap Star Snoop Dogg Thinks The Crypto Industry Will Rebound
June 30, 2022 via Crypto News Australia
Rapper Snoop Dogg opened up about the crypto crash in an interview with CNBC and explained that he believes the cryptocurrency economy will rebound.