Music recording

Tape It launches AI-powered music recording app for iPhone – TechCrunch

Earlier this year, Apple officially stopped Music Memos, an iPhone app that allows musicians to quickly record audio and develop new song ideas. Now a new startup called Save it Steps in to fill the void with an app that enhances audio recordings by offering a variety of features including better sound quality, automatic instrument detection, support for markers, notes and images, and more.

The idea for Tape It comes from two friends and musicians, Thomas walther and Jan Nash.

Walther previously spent three and a half years at Spotify, following his 2017 acquisition of audio detection startup Sonalytic, which he co-founded. Nash, meanwhile, is a classically trained opera singer, who also plays bass and is an engineer.

They are joined by the designer and the musician Christian Crusius, previously from the Fjord design office, which was acquired by Accenture.

The founders, who had played in a band together for many years, were inspired to create Tape It because it was something they wanted for themselves, Walther says. After finishing his stint at Spotify working in their new Soundtrap division (an online music startup that Spotify also bought in 2017), he knew he wanted to work on a more music-focused project. But if Soundtrap worked for some, it wasn’t what Walther or his friends needed. Instead, they wanted a simple tool that would allow them to record their music with their phone – something musicians often do today using Apple’s Voice Memos app and, briefly, Music Memos – until. ‘to its disappearance.

Image credits: Save it

“Whether you’re a hobbyist or even a touring professional… you’ll be recording your ideas with your phone, just because that’s what you have with you,” Walther explains. “It’s exactly the same with cameras: the best camera is the one you have with you. And the best audio recording tool is the one you have with you.

In other words, when you want to record, the easiest thing to do is not pull out your laptop and connect a bunch of cables to it, then load up your studio software – it’s to press the record button on your iPhone.

The Tape It app lets you do just that, but adds other features that make it more competitive with its built-in competition, voice memos.

When you record using Tape It, the app uses AI to automatically detect the instrument, then annotate the recording with a visual cue to make it easier to find those recordings by looking for the colored icon. Musicians can also add their own markers to files as soon as they record them, then add notes and photos to remember other details. This can be useful for reviewing the recordings later, says Walther.

Image credits: Save it

“If I have a good guitar sound, I can just take a picture of my amplifier settings, and I have them. It’s something musicians do all the time, ”he notes. “It’s the easiest way to recreate that sound.”

Another new, but simple change in Tape is this that splits longer records into multiple lines, similar to a paragraph of text. The team calls this the “time paragraph” and think it will make it easier to listen to sessions that are longer than the default – which is usually a single, side-scrolling recording.

Image credits: Save it

The app has also been designed to make it easier to get back to the right part of the recordings, thanks to its smart waveforms, in addition to optional markers and photos. And you can mark recordings as favorites so you can quickly make a list of your best ideas and sounds. The app also offers full media center integration, so you can play your music whenever you have the time.

The most notable feature, however, is Tape It’s support for “Stereo HD” quality. Here, the app takes advantage of the dual microphones on devices like the iPhone XS, XR, and other newer models, and then enhances the sound using AI technology and other noise reduction techniques. , which it has developed internally. This feature is part of its $ 20 per year premium subscription.

Over time, Tape It intends to expand its use of AI and other IPs to further improve sound quality. It also plans to introduce collaborative features and support for importing and exporting recordings in professional studio software. This could potentially place Tape It in the same market that SoundCloud initially pursued before focusing more on a service aimed at consumers.

But first, Tape It wants to nail down the single-user workflow before adding more sharing features.

“We decided it was so important to make sure it’s useful, even just for you. The things you can collaborate on – if you don’t like using it yourself, you’re not going to use it, ”Walther says.

The three-person Tape It team is based in Stockholm and Berlin and is currently starting up.

The application itself can be downloaded for free from ios and will later support desktop users on Mac and Windows. An Android version is not planned.

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