Vodafone Idea launched its music offering on Vi App in association with Hungama Music. This is in line with its strategy of offering differentiated offers to digital users through partnerships with leaders in the field.
As part of this partnership, Vi will be offering a 6 month premium subscription to Hungama Music at no additional cost to all of its prepaid and postpaid customers. As part of the offer, customers can listen to ad-free music in 20 languages across genres from Hungama’s huge library of millions of songs, enjoy unlimited downloads, stream music videos, the latest news from Bollywood, set caller melodies while listening to songs and listening to podcasts among others.
Guests also have the opportunity to attend live music concerts by renowned artists. Vi customers can attend 52 digital concerts live on the Vi app for a nominal fee.
Avneesh Khosla, Chief Marketing Officer of Vi, said: “Vi is committed to working with partners in a variety of fields to deliver unique and compelling digital offerings to its consumers with diverse needs and preferences. In the near future, we will continue to see many more new initiatives launched as this program gains momentum and momentum. “
Neeraj Roy, Founder of Hungama Digital Media, said, “The partnership aligns with Hungama’s goal of exploring and developing innovative ways to entertain and engage audiences across the world. Our repertoire is constantly expanding to include a diverse and rich range of multi-genre and multilingual content across audio, video and games.